Building powerful brands through aligned design and creative strategy

There’s a lot of noise out there. Designs we’ve seen before, copy-cat collections, campaigns on repeat. Not here. Stand-out detail and unique positioning are our MO.

Welcome to Lilie Studio. We bridge the gap between design and marketing, helping refined fashion brands turn creative fire into long-term vision that connects and converts.

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Meet Lauren Robson, founder + creative director of Lilie Studio

“Hello, my love, I’m Lauren.

I’m a designer and creative director, bringing high energy and big ideas to everything I do.

After nearly a decade as a fashion consultant, I’ve learnt that brand power isn’t something that just happens. Game-changing brands are built with intention, through considered product, clear creative direction and the right team.

That’s exactly the magic Lilie Studio is here to create.”

Work with me

“Lauren is an amazing designer, her work has been nothing short of extraordinary.”

Michelle | House of Yamina

Who is Lilie Studio?

Lilie Studio blends design and strategy to build fashion brands with clarity, cohesion and lasting impact. Founded by creative director Lauren Robson, the studio brings together product, storytelling and brand experience to turn strong ideas into must-have collections.

Originally launched in 2021 as Friday’s Child and now reimagined as Lilie Studio, the brand marks a new chapter shaped by growth, creativity and motherhood.

With nearly a decade of experience across 40+ global fashion brands, Lauren has taken collections from concept to production for names including Reasn, MNML and Another Version — partnering with brands that value detail, quality and bold ideas.

Work with me

“Her design skills are 10/10 with every small detail considered."”

Shelley | Another Version

What our partners say

  • “Lauren is an amazing designer, her work has been nothing short of extraordinary.”

    Michelle - Michelle Gem

  • “Lauren has been an absolute pleasure to work alongside and has been an amazing asset to our brand.”

    Olivia - MVP

  • "Lauren has been a great partner to work with and creates in-depth, well-thought-out designs."

    David - mnml

  • "Her design skills are 10/10 with every small detail considered."

    Shelley - Another Version

  • Lauren regularly produces high quality work for us across brand and concept development and range planning. An asset to any business!

    Jonny - Made with Runway